JBon and Brimskins article in ArtsyMagazine

IM HONORED to sit down with NYC's "A.R.T.S.Y. Magazine" and lay down a little knowledge about my company with them to enlighten the fashion world a little more about whats Next with JbonClothing and the incredible rapid growth of BRIMSKINS!!! I must say this is my favorite article written about myself and my companies that I've read yet. they touched base on a lot of really good topics that i do not normally get asked and it really allowed me to open up a little more and let everyone in a little more to the brands background & future. so SPECIAL THANKS to the ARTSY MAG Family! they killed it. follow the link above to see The Full Run Down of what it takes to keep my head up in this industry and also see a ton of great fashion features from all over the world. "



Published On November 8, 2013 “Stop fitting in and start standing out of the crowd” is the motto for Jay Bonadio, the founder and CEO of Orlando’s most recognized brand in street wear fashion, Jbon Clothing Inc. With rising success of latest creation, Brimskins, Bonadio sat down with A.R.T.S.Y to give us a rundown of what his brands represent. After graduating from Flagler College, Bonadio started his company in 2009. Already a talented street and graphic artist by hobby, he took his skills to the next level when he learned to screen-print. “I fell in love with the process and combined the two to produce a killer street wear style clothing brand. I gathered every penny I had, bought a small warehouse and started from there.” He credits his inspiration to the “daily ins and outs of life” ranging from fashion, music and pop culture to his childhood memories and personal emotion. “I truly am a customer of my own product so I design and create from both a creator and consumers prospective.” Both brands received outstanding success, Jbon Clothing holding a strong online presence as a top-selling brand on Karmaloop/Kazbah for three years while Brimskins acquires grand achievement with sales in over 100 stores across the USA, Canada and Puerto Rico after debuting to the world within a year. Brimskins is a patented fabric template that allows the consumer to customize their own hats, whether a flat or bent brim to match their personality and individual style to display its full potential. The skins range from different avenues of fabrics such as cotton, felt, satin and patterns include, but not limited to floral, tribal and animal prints. Bonadio strives for continual growth and ensures 100 percent quality at all times as a young entrepreneur under 30 years old and surviving various challenges. “I started my company at 23 years old, so other than always having to prove that my age means nothing, I still have the challenge of gaining the respect from old business owners that I work with.” He adds, “However, after the first time they work with me, the challenge is shortly conquered and respect level is mutual.” Bonadio takes pride in being hands on directly with his staff at his main warehouse in Cocoa Beach, Florida. “Quality control is a huge factor for both Jbon Clothing and Brimskins. I’ve learned to do as much production possible in-house because it allows me to have ultimate control of my product.” Influenced by great business moguls in the street wear industry, Bonadio enjoys having the freedom to create something new each day and enduring the process of building his worldwide brand throughout the good and bad. He admitted that he can’t see himself doing another profession. “I can never see myself doing anything else. I believe at some point in life everyone finds what they are meant to do. Fortunately I was able to find that out at a young age.” Bonadio also advises to up-and-coming entrepreneurs nothing happens overnight and what you believe in will happen as long as you have a passion to do it. Bonadio is always working on the next best thing in street wear fashion. He shared that he has two to three products that will soon debut to the world as an addition to his growing street wear empire. “All I can say for now is to keep an eye out on Brimskins—soon to be in major retail stores and E-commerce sites around the world.” By: Shakira Sealey Original Article available at: http://www.artsymagazine.com/jbon-clothing-stop-fitting-in-and-start-standing-out-of-the-crowd/
November 08, 2013 by 1

Orlando Business Journal Interview

jbon3*600ORLANDO BUSINESS JOURNAL INTERVIEW: "Jay Bonadio Grows Street wear Business"   Jay Bonadio Jr. aka "Jbon's" business is helping his customers express themselves.   As an Orlando clothing designer, Bonadio is the CEO of Jbon Enterprises, which includes the JbonClothingCo. and BrimSkins brands — both what he calls "Progressive Street Wear" clothing and hat apparel brands. BrimSkins is the first ever hat accessory brand which is both Patented and Trademarked. Made right here int he heart of downtown Orlando.   His 20-plus-employee company has partnered with local Orlando artists and musicians to have his clothing featured in many of downtown Orlando’s nightclubs and stores. His downtown showroom location is in the Hub House at 69 E. Pine Street.   "Jbon" spent a few minutes to talk about his unique company:   When I started my company: I started JbonClothingCo. in 2009 when I graduated from Flagler College. I have always been a street and graphic artist, and learned how to screen-print and fell in love with the process and combined the two to produce a street-wear-style clothing brand. I then decided that printing out of my bedroom just wasn’t going to cut it, so I gathered every penny I had and bought a small warehouse and started from the bottom.   My feature products: The first is JbonClothing, which sells in stores across the U.S., and we sell online at JbonClothing.com. The second product is our BrimSkins, a fabric “wrap” to customize your hat (flat or bent brim) to fit your personality and style. In only six months on the market, BrimSkins is now sold in over 100 stores across the U.S. and in multiple stores in Canada and Puerto Rico.   Company goal for 2013: To continue to move at a steady & consistent rate. Things are flowing very well, and we see a lot on the horizon for BrimSkins during the holiday season of 2013.   My strategies to grow market share: My biggest marketing tool right now is the streets themselves. Stickers, street art and promoting through grassroots marketing is part of our campaign. Also, we have exclusive celebrities and musicians that promote our products thorough theyre music and videos.   Why I started my business in Orlando: Orlando is a growing city. It’s a perfect median between a large city like Miami and a small town like Cocoa Beach. Orlando also has a ton of talent from artists to business professionals who make it easy to work in an area that helps a business owner like myself grow and bring more business and jobs to this city.   People who inspire me: Over the years, I’ve been influenced by a lot of great business people. these people vary from my close family to large industry business moguls.   Where I see my company in five years: I see JbonClothing being one of the most-recognized brands in the street-wear industry, but overall just continuing to create and print my own designs on a mass scale is what I truly strive for. As far as BrimSkins, it is a product that has never been done before, so I aim to see it become a global brand just like every other hat company that is out there now.   see more: JbonClothing.com BrimSkinsOnline.com    
October 18, 2013 by 1